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Why writing another blog regarding CRM?

There are already a lot of blogs focusing on this topic. 20 years ago I’ve read the first books about 1to1 marketing and discovered my passion for customer focused strategies and actions.

Customer experience; Customer Orientation means: Creating maximum value from your scarcest ressource: the customer.

Warum einen weiteren Blog zum Thema CRM?

Es gibt bereits eine Vielzahl von Blogs zu diesem Thema. Vor 20 Jahren las ich die ersten Bücher über 1to1 marketing und entdeckte dabei meine Leidenschaft an Strategien und Aktionen, welche sich auf die Kunden ausrichten.

Kundenorientierung und Kundenerfahrung bedeutet:  mit der Kundenbasis den grösstmöglichen Mehrwert generieren.

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