Month: March 2013

Why CRM doesn’t work?

How to Win by Letting Customers Manage the Relationship by Frederick Newell, Bloomberg Press, 2003 I’ve read this book a couple of years ago meanwhile preparing my master-thesis regarding the paradigm shift of customer orientation. Why you should read Why CRM Doesn’t… Read More ›

CMO Survey 02/2013

Veröffentlicht am 26.02.2013 Chief Marketing Officers say social media spending as a percentage of marketing budgets will more than double over the next 5 years.

Future Hipsters

In the year 2062, a bunch of elderly hipsters are interviewed about the good old days of social media. Created for Social Media Week 2012, this video captures interviews with octogenarian hipsters as they take a look back on what… Read More ›